Should I offer Black Friday and Cyber Monday deals for my business? The Digital Marketing Expert’s Advice
As digital marketing experts, we always recommend offering Black Friday and Cyber Monday deals for your Brevard County business.
These two shopping holidays have become a significant part of the consumer culture, and leveraging them can greatly benefit your business.
Black Friday and Cyber Monday are known for driving high volumes of sales and attracting customers actively seeking discounts. By participating in these events, you can tap into this heightened consumer demand and boost your revenue.
Moreover, implementing SEO (Search Engine Optimization), SEM (Search Engine Marketing), and paid marketing strategies during this time can amplify the visibility of your deals.
Optimizing your website with relevant keywords related to Black Friday and Cyber Monday will help potential customers find your offers easily through search engines.
Paid marketing campaigns such as Google Ads or social media advertising can further enhance the reach of your promotions, ensuring that they are seen by a wider audience.
These strategies will not only increase traffic to your website but also improve brand awareness among potential customers in Brevard County.
Ultimately, participating in Black Friday and Cyber Monday allows you to capitalize on the consumer frenzy surrounding these events.
By strategically implementing SEO, SEM, and paid marketing strategies, you can maximize the benefits for your business while effectively reaching your target audience in Brevard County
We can Improve your Business Online Presence in 30 Days!
Are you a local business in Brevard County looking to enhance your online presence and drive more customers to your doorstep?
Brevard SEM is here to show you how we can make a significant impact on your digital marketing strategy in just 30 days.
Our team of experts specializes in Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, optimizing Google Business Pages, and leveraging the power of social media. By implementing these effective strategies, we can help you achieve improved ROI, increased conversions, and ultimately attract more customers to your business.
With our tailored approach, we understand the unique challenges faced by local businesses in Brevard County. We have a deep understanding of the local market dynamics and consumer behaviors. This allows us to create customized campaigns that target your specific audience and maximize your visibility within the community.
Don’t let your competitors steal all the spotlight! Let Brevard SEM take charge of your online presence and watch as your business flourishes. Contact us today for a consultation and let’s embark on this journey towards digital success together.
Social Media Marketing Services in Brevard County
Are you looking to boost your business’s online presence in Brevard County and its surrounding areas? Look no further than Brevard SEM, the leading provider of high-quality social media ad services in the region.
Our team of digital marketing experts specializes in delivering top-notch social media marketing strategies tailored specifically to businesses in Brevard County, including areas like Melbourne, Palm Bay, Vero Beach, and Cocoa Beach. We understand the unique needs and preferences of the local market, allowing us to create targeted campaigns that will catapult your business’s marketing efforts to new heights.
With our comprehensive range of services, we can help you effectively reach your target audience through various social media platforms. Whether it’s creating engaging content, managing ad campaigns, or analyzing performance metrics, our team has the expertise and knowledge to ensure maximum results for your business.
Don’t miss out on the opportunity to leverage the power of social media advertising in Brevard County. Contact us today and let us help you take your business marketing to the next level.
Ode to Digital Marketing. Thank you!
FREE DIGITAL MARKETING PLAN PREPARED FOR YOU BY YOUR LOCAL EXPERTS:
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Unlock your business potential with strategies and how we can help implement them for you.
Digital marketing is one of the most powerful tools available to us today to reach our goals.
It allows us to connect with people all across the globe, promote our message, and build meaningful relationships. Whether it’s through social media, search engine optimization, or email campaigns, digital marketing has changed the way businesses reach their customers.
With its power to reach the masses, it’s no wonder that digital marketing has become an invaluable part of any business strategy.
Local Marketing Experts – Brevard SEM
We know Local business marketing. If you live in the space coast of Florida you’ve probably found a business, service, event or a product that we’ve marketed. In the last 10 years, our clients in Melbourne, Orlando, Titusville, Vero, Viera (and Beaches) have been talking about the marketing team that “make things happen”, that’s us. We treat every business like a partner, every product as our own and our team is always ready to give you the time of day to assure you succeed in your digital marketing.
The SEO world changes often, Google, Bing, Yahoo search engines and the likes are constantly evolving the search result algorithms to assure the user is getting the most relevant results, avoiding irrelevant pages disguising as relevant in order to farm clicks. This process creates a lot of changes to how Google, Bing, Yahoo and the likes view your website. Our SEO experts know how to navigate these changes and stay up with the most current strategies helping business like yours achieve competitive SEO ranking.
Pay-Per-Click
Tried it before and it didn’t work as expected? We hear that all the time. The process of data collection and application of proper campaign processes may get convoluting for some, but that’s why we’re here. Schedule a consultation with our PPC expert to discuss your business’ potential with PPC Advertising.
SEO (Organic Search)
The SEO world changes often, Google, Bing, Yahoo search engines and the likes are constantly evolving the result algorithms to assure the user is getting the most relevant results and avoid irrelevant pages disguising to farm clicks, this process creates a lot of inner workings. Our SEO experts know how to navigate these changes and stay up with the most current strategies helping business like yours achieve competitive SEO ranking.
Digital Local Reach
Regardless of the type of business you run, understanding the demographic you want to attract is top priority. Our experience in marketing research gives you an advantage when defining and reaching your most relevant customer. Whether it’s PPC, SEO or Google My Business this step is crucial for successful digital local (and general) marketing.
Local Marketing Advantage
Until now the advantage of collecting, processing and executing successful marketing campaigns has been a “Big Business” secret, with in-house marketing teams and budgets to test markets. But now, Brevard SEM gives YOU the local marketing advantage regardless of your business size or budget. We really mean that, we’ve helped dozens of clients that started our conversation with “I may not be big enough to do this, but…” – Rest assured, Brevard SEM will always help navigate successful campaigns for your business, big, small or start-up.
Being Local gives us an advantage to meet in person, come to your location and better understand your business and it’s needs. We welcome our neighbors in Melbourne, Palm Bay, Vero, Viera and beaches to come visit our office or schedule a time to meet. Schedule Now
Social Media Strategies – Trends and Features
Nine in 10 internet users are actively on social media. That is more than HALF of the total global population.
Social media has made an indelible mark on our society, and while specific platforms come and go, social media marketing is here to stay. The last few years have proven that companies need to stay adaptable in order to find and maintain success.
Keeping up with and implementing the latest social media strategies is a good way to make sure a large chunk of business isn’t left on the table or even better, grow your business to it’s highest potential.
So now that Social Media is an integral part of any modern company’s marketing scope and success. If we want to build a thriving business, we need to have an up-to-date multichannel strategy that encompasses influencer marketing, user-generated content (UGC) and all of the latest platforms and features.
With trends and features changing day to day, it can be a lot for anyone to keep up with. So, here are three of the most effective social media strategies I’ve seen for 2022:
1. Give Social Media Creators the ability to work as your Marketing Team
While providing creators with a creative brief is standard practice and can help guide them on what you’re looking for, many companies fall into the trap of creating overly restrictive guidelines that hamper an influencer’s true creative capabilities. In doing this, brands aren’t taking advantage of the unique talents of creators and are essentially using them for their built-in “reach.”
While this reach is undoubtedly valuable, it was created because of that influencer’s creative style, niche and understanding of their following. The relationship between a creator and their followers is fostered through consistent quality, integrity and interaction, so limiting their creative freedom can not only do a disservice to your company, but it also risks making the partnership seem forced or in-genuine to followers.
When you allow creators the freedom to act as an extension of your marketing team, you’re realizing an unspent opportunity to develop a deeper relationship with that creator and, in turn, their followers. Allowing them to craft and assist with campaigns increases the chances of its success because no one knows what it takes to grab and maintain the attention of their audience more than they do.
Although it seems like a simple concept, many brands are underutilizing creators in this way. More companies should consider filing a “creator in residence” role to take advantage of the innumerable opportunities it presents.
2. Use UGC to turn Real Customers into Brand and Product Evangelists
According to research conducted by The Harris Poll, 71% of consumers say that social media posts by friends or people that they know influence their purchasing decisions. It’s one reason why influencer marketing has been astronomically successful over the past decade.
When consumers see reviews from everyday people, they trust them more than anything the brand will ever tell them. This is what makes user-generated content such an effective marketing tactic. If you aren’t already, utilize any UGC on social media to show consumers that other everyday customers love and recommend your products.
You can also turn real users into product evangelists. The word “evangelism” comes from the Greek for “bringing the good news.” Today, evangelists are avid fans of a brand who advocate for your product and recommend it at every turn, genuinely believing that it will improve the lives of others in one way or another. This word-of-mouth marketing is highly effective in the age of social media, and it’s an incredibly cost-effective tactic—UGC is generally free to repost with permission. The biggest fans of your brand will be excited to spread the good news if given the opportunity.
3. Go all in on TikTok
Deploying and investing in a TikTok strategy has paid off in dividends for thousands of brands. With over one billion active users, TikTok is no longer skewed toward a younger demographic. In fact, Pew Research data suggests more than 40% of TikTok users are over the age of 30. Your product, no matter its target demographic, has a place on TikTok.
With its unique content-first algorithm, you have a shot at going viral by staying on top of the latest trends and tapping into what’s going on day to day. Ephemeral content is one of the best ways to capture your audience and increase your engagement.
If you’re struggling to think of organic content, TikTok has also introduced several advertising initiatives, such as TikTok Branded Mission and TikTok Pulse, to help you get your name and logo in front of some of the app’s most viral moments. No matter your product, service or target demographic, you can’t afford to miss out on TikTok as part of your omni-channel social media strategy.
