Should I offer Black Friday and Cyber Monday deals for my business? The Digital Marketing Expert’s Advice
As digital marketing experts, we always recommend offering Black Friday and Cyber Monday deals for your Brevard County business.
These two shopping holidays have become a significant part of the consumer culture, and leveraging them can greatly benefit your business.
Black Friday and Cyber Monday are known for driving high volumes of sales and attracting customers actively seeking discounts. By participating in these events, you can tap into this heightened consumer demand and boost your revenue.
Moreover, implementing SEO (Search Engine Optimization), SEM (Search Engine Marketing), and paid marketing strategies during this time can amplify the visibility of your deals.
Optimizing your website with relevant keywords related to Black Friday and Cyber Monday will help potential customers find your offers easily through search engines.
Paid marketing campaigns such as Google Ads or social media advertising can further enhance the reach of your promotions, ensuring that they are seen by a wider audience.
These strategies will not only increase traffic to your website but also improve brand awareness among potential customers in Brevard County.
Ultimately, participating in Black Friday and Cyber Monday allows you to capitalize on the consumer frenzy surrounding these events.
By strategically implementing SEO, SEM, and paid marketing strategies, you can maximize the benefits for your business while effectively reaching your target audience in Brevard County
In today’s digital age, having a strong online presence is crucial for local businesses. To ensure that your website stands out from the competition and attracts potential customers, implementing effective SEO strategies is essential. Here are five suggestions from our SEO experts to optimize your local business website and improve its search engine rankings.
Meta tags provide search engines with information about your web pages. Make sure to include relevant keywords in the meta title and description tags for each page of your website. This will help search engines understand what your content is about and improve its visibility in search results
Incorporate location-specific keywords throughout your website content to target customers in your area. For example, if you own a bakery in New York City, include phrases like "best bakery in NYC" or "New York City bakery" within your website copy. This will increase the chances of appearing in local search results when users are looking for products or services within their vicinity.
Backlinks from reputable sources can significantly boost the credibility and visibility of your website in search engine rankings. Reach out to other local businesses or industry-related websites for opportunities to collaborate or guest post on their platforms while including a link back to your site. Additionally, consider joining local directories or associations that offer backlink opportunities.
With an increasing number of users accessing the internet through mobile devices, having a mobile-friendly website is crucial for SEO success. Ensure that your site has a responsive design that adapts to different screen sizes and loads quickly. Google prioritizes mobile-friendly websites in its search results, so optimizing for mobile can greatly improve your website's visibility.
Google Business Profile is a powerful tool for local businesses as it allows you to manage how your business appears on Google Maps and Search. Ensure that you claim and optimize your listing by providing accurate information such as address, phone number, opening hours, and high-quality images of your establishment.
By implementing these SEO best practices, you can enhance your local business website’s visibility, drive more organic traffic, and ultimately attract more customers. Stay proactive in monitoring and adapting your SEO strategies to stay ahead of the competition and continuously improve your online presence.
Are you a local business in Brevard County looking to enhance your online presence and drive more customers to your doorstep?
Brevard SEM is here to show you how we can make a significant impact on your digital marketing strategy in just 30 days.
Our team of experts specializes in Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, optimizing Google Business Pages, and leveraging the power of social media. By implementing these effective strategies, we can help you achieve improved ROI, increased conversions, and ultimately attract more customers to your business.
With our tailored approach, we understand the unique challenges faced by local businesses in Brevard County. We have a deep understanding of the local market dynamics and consumer behaviors. This allows us to create customized campaigns that target your specific audience and maximize your visibility within the community.
Don’t let your competitors steal all the spotlight! Let Brevard SEM take charge of your online presence and watch as your business flourishes. Contact us today for a consultation and let’s embark on this journey towards digital success together.
FREE DIGITAL MARKETING PLAN PREPARED FOR YOU BY YOUR LOCAL EXPERTS:
Yes! Absolutely FREE
Unlock your business potential with strategies and how we can help implement them for you.
Digital marketing is one of the most powerful tools available to us today to reach our goals.
It allows us to connect with people all across the globe, promote our message, and build meaningful relationships. Whether it’s through social media, search engine optimization, or email campaigns, digital marketing has changed the way businesses reach their customers.
With its power to reach the masses, it’s no wonder that digital marketing has become an invaluable part of any business strategy.
We know Local business marketing. If you live in the space coast of Florida you’ve probably found a business, service, event or a product that we’ve marketed. In the last 10 years, our clients in Melbourne, Orlando, Titusville, Vero, Viera (and Beaches) have been talking about the marketing team that “make things happen”, that’s us. We treat every business like a partner, every product as our own and our team is always ready to give you the time of day to assure you succeed in your digital marketing.
The SEO world changes often, Google, Bing, Yahoo search engines and the likes are constantly evolving the search result algorithms to assure the user is getting the most relevant results, avoiding irrelevant pages disguising as relevant in order to farm clicks. This process creates a lot of changes to how Google, Bing, Yahoo and the likes view your website. Our SEO experts know how to navigate these changes and stay up with the most current strategies helping business like yours achieve competitive SEO ranking.
Tried it before and it didn’t work as expected? We hear that all the time. The process of data collection and application of proper campaign processes may get convoluting for some, but that’s why we’re here. Schedule a consultation with our PPC expert to discuss your business’ potential with PPC Advertising.
SEO (Organic Search)
The SEO world changes often, Google, Bing, Yahoo search engines and the likes are constantly evolving the result algorithms to assure the user is getting the most relevant results and avoid irrelevant pages disguising to farm clicks, this process creates a lot of inner workings. Our SEO experts know how to navigate these changes and stay up with the most current strategies helping business like yours achieve competitive SEO ranking.
Digital Local Reach
Regardless of the type of business you run, understanding the demographic you want to attract is top priority. Our experience in marketing research gives you an advantage when defining and reaching your most relevant customer. Whether it’s PPC, SEO or Google My Business this step is crucial for successful digital local (and general) marketing.
Local Marketing Advantage
Until now the advantage of collecting, processing and executing successful marketing campaigns has been a “Big Business” secret, with in-house marketing teams and budgets to test markets. But now, Brevard SEM gives YOU the local marketing advantage regardless of your business size or budget. We really mean that, we’ve helped dozens of clients that started our conversation with “I may not be big enough to do this, but…” – Rest assured, Brevard SEM will always help navigate successful campaigns for your business, big, small or start-up.
Being Local gives us an advantage to meet in person, come to your location and better understand your business and it’s needs. We welcome our neighbors in Melbourne, Palm Bay, Vero, Viera and beaches to come visit our office or schedule a time to meet. Schedule Now
Always wondered what some of these industry terms meant? We've compiled a list of the commonly used SEO and SEM Glossary
This article will share the glossary of terms used for SEO, SEM and in general the Digital Marketing world. Use the list below to educate yourself on the terms or bookmark this page as a reference for the future.
- Analytics (Web Analytics Tools): The analysis of data generated by people’s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns.
Example: “I’m using web analytics tools to come up with ideas to redesign my website.”
- App (Application): A program designed to run on smartphones, tablets and other mobile devices.
Example: “My house needs painting, so I used a local app to find a reputable service near me.”
- Banner Ad: A form of advert found on web pages and mobile applications, usually in image format.
Example: “I’m using banner ads to bring new customers to my website.”
- Blog: A regularly updated website written by an individual, typically in a conversational style, and focused on a specific subject.
- Browser: A computer or smartphone (mobile) program used to navigate the Internet on computers, tablets and smartphones. Examples include Chrome, Firefox, Internet Explorer and Safari.
Example: “I’m not sure why my website looks different depending on the browser a person is using.”
- Click through Rate (CTR): The number of times people click on an item of interest, like an advert, in comparison to the number of times users are exposed to that item.
Example:: “My click-through rate on ads about external painting is 2%, but my CTR on ads about indoor murals is less than 1%.”
- Content: The digital material available to users, via text, video, audio, images, etc.
Example: “I’m adding more image and video content to my site, so it’ll be more engaging.”
- Conversion (Goal): The action you want visitors to perform. Examples include Ecommerce purchases, form submissions, phone calls, and video views.
Example: “My main goal is for people to book a consultation on my website, but signing up for my email newsletter would also be a conversion.”
- Conversion Optimization: The process of increasing the percentage of visitors who complete your goals.
Example: “Once I add a new line of faux finishes to my website, I’m going to start focusing on conversion optimization.”
- Conversion Rate: The ratio of conversions to visits, often used to measure digital performance.
Example: “I’m not sure why, but my conversion rate on external painting is very low for male visitors.”
- Cost Per Click: The amount of money required to produce a single click on a digital advertisement.
Example: “Cost per click prices seem to be higher during weekends, so I’m only running my campaigns during the week.”
- Crawler (Spider): A program designed to systematically browse content on the Internet and collect information about it to help searchers find what they’re looking for.
Example: “I’m scared of spiders, but not the ones that help my website appear in search engines.”
- Desktop: A nonmobile device like a personal computer or laptop computer.
Example: “I prefer to use a desktop computer at home, but when I travel I use my tablet.”
- Ecommerce: The sale of products and services online.
- Email Marketing: The process of using email messages to share information and promote products and services.
- Home Page: The introductory or “main” page of a website.
Example: “On my home page, visitors can see examples of my most beautifully painted houses.”
- HTML: Hypertext Markup Language. A language used by web developers to create websites.
Example: “My website was written using HTML.”
- Impressions: The number of times an advert is displayed.
Example: “My new marketing campaign for kitchen painting has received thousands of impressions, but I’m not sure if I’ve booked any sales yet.”
- Index: A searchable catalog of web pages and digital content used by a search engine to provide relevant results.
Example: “Before my site appeared in the search engine’s index, people couldn’t find my website when they searched for foyer murals.”
- Keyword: A word or a phrase typed into a search engine, which businesses can target as part of their advertising campaigns.
- Landing Page: The first page on a website that a person usually sees—not necessarily the home page of that website.
Example: “I’m adding a coupon to my landing page so that my website visitors will be encouraged to buy.”
- Link: A text or image that provides a link from one web page or website to another.
Example: “When a major home decor blog linked to my website, I got a lot more visitors.”
- Mobile Device: A portable device, such as a smartphone or tablet, capable of connecting to the Internet and running applications.
Example: “Grandma got a tablet and a smartphone for her birthday, so now she’s using mobile devices just like her grandkids.”
- Natural Listings (Organic Listings): Results from a search engine that are not paid adverts.
Example: “The higher my website ranks in a search engine’s natural listings, the more website traffic I’ll get.”
- Paid Listings: Advertisements that appear on search engines results pages.
Example: “I’m thinking about paying to have my website appear in the paid listings, so that I can bring more customers to my website.”
- Pay-Per-Click (PPC): An advertising system in which advertisers pay for users to click on their advertisements.
Example: “I’m going to use pay per click adverts to promote my new faux finishes.”
- Query (Search Term): The keyword or phrase a user types into a search engine in order to find what they’re looking for.
Example: “When people use the search term ‘hairdresser’ they might be looking for tips on how to do it themselves or a service to do it for them.”
- Ranking: A listing’s position on a search engine results page.
Example: “With a lot of work, I’m hoping to get my website to the #1 ranking on search engines.”
- Search Engine: A tool that indexes and returns relevant digital content in response to users’ keywords. Popular Internet search engines include Google, Bing, Yahoo, DuckDuckGo, Baidu, Yandex and more.
Example: “I use search engines to look for trends in home decor.”
- Search Engine Optimization (SEO): The practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic—or unpaid—search engine results.
Example: “Investing in SEO helped my website get a higher ranking in search engine results.”
- Search Engine Marketing (SEM): A form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in. This lets businesses be seen by people at the very moment they’re searching for the things a business offers.
Example: “SEO is a long process, but using SEM helped me get a lot more website traffic really quickly.”
- Search Engine Results Page (SERP): A list of results appearing in a search engine in response to a user’s search query.
Example: “After I searched for ‘buy high gloss paint in bulk’ I noticed that the SERP had both natural listings and paid listings.”
- Session (Visit): A group of interactions that take place on your website within a given time frame. For example a single session can contain multiple page views and ecommerce transactions.
Example: “My website got 2,000 visits last month, but what I really care about is whether those visits resulted in sales.”
- Social Media: Content such as text, images, or videos, created by individuals and shared across the Internet.
Example: “Social media changes all the time, so I hired my niece to help me create a social media strategy.”
- Social Network: A community of individuals creating and sharing content.
Example: “Social networks could be a good place for me to showcase my beautiful foyer murals and maybe get new customers.”
- Traffic Acquisition: The process of attracting visitors often referred to as traffic to websites, mobile apps and other digital assets.
Example: “My acquisition strategy focuses on targeting people who have recently bought old houses.”
- Unique Visitor: A single visitor to a website during a specific period of time.
Example: “No matter how many times Uncle Bob visits my website, he’s still just one unique visitor.”
- URL (Uniform Resource Locator): The unique address of a page or piece of digital content on the Internet.
Example: “Aunt Sue, you can access my website by typing the URL into your browser.”