InsightsInsights • Paid Ads

The State of Paid Advertising in Q3 2026: What Every Business Owner and Marketer Needs to Know


Paid advertising has never been more powerful …or more complex. In Q3 of 2026, the rules governing how businesses buy attention online have shifted in ways that reward sophisticated strategy and punish passive spending. Whether you’re a local contractor in Brevard County, a scaling e-commerce brand, or a CMO managing multi-channel budgets across regions, the decisions you make about paid ads right now will define your competitive position heading into 2027.

This is our ground-level breakdown of what’s actually happening across every major paid channel: what’s working, what’s changed, what your competitors are doing, and where the money is best spent.


The Big Picture: Where Paid Advertising Stands Right Now.

Global digital advertising is on pace to reach $781 billion in 2026, with the United States accounting for more than half of that total. Search advertising alone represents approximately 42% of all digital ad spend globally, the single largest segment in digital media, and it isn’t slowing down.

Worldwide search ad spending is projected to hit $218.3 billion this year. The average Google Ads cost-per-click has climbed to $3.41 across all industries as of mid-2026, a 26.8% increase over 2025 driven by intensifying competition, AI-powered bidding wars, and the reality that high-intent search traffic converts at rates that justify the premium. In competitive verticals, the numbers are starker: legal averages $9.84 per click, financial services $7.62, and healthcare $5.19.

If those numbers feel high, consider what they’re buying: access to people who are actively searching for exactly what you sell, right now, with intent to act. No other advertising channel delivers that.

But intent alone doesn’t guarantee results. The difference between paid ads that generate consistent, profitable leads and paid ads that drain your budget comes down to platform mastery, account architecture, and the quality of execution behind every campaign. That’s what we do every day at Brevard SEM, and it’s what this article is built around.


Google Ads In Mid-2026: AI Has Changed the Game Again

Google Ads In Mid-2026: AI Has Changed the Game Again

Google dominates the paid search landscape with 39.2% of the global digital advertising market. It processes more than 8.5 billion searches daily, generating approximately 4.8 million advertiser clicks per minute across search and display networks. For businesses that want to reach buyers at the moment of highest intent, there is no larger platform.

What’s different in Q3 is how Google expects advertisers to operate within it.

AI Max and the End of Traditional Keyword Management

At Google Marketing Live in May 2026, Google confirmed that AI Max: its suite of AI-powered features for Search campaigns has attracted hundreds of thousands of advertisers in its first year and is now the fastest-growing AI product in its portfolio. Starting September 2026, legacy formats like Dynamic Search Ads will auto-upgrade into AI Max campaigns. This isn’t optional.

AI Max expands search campaigns beyond their original keyword lists, using Google’s large language models to identify relevant queries that advertisers wouldn’t have targeted manually. Smart Bidding Exploration, now extended to Performance Max and Shopping campaigns in open beta, is delivering an average of 27% more unique converting users compared to traditional search-only targeting.

What this means in practice: the era of exhaustive keyword lists as the primary lever of campaign control is ending. Advertisers who obsess over individual keyword bids while neglecting audience signals, creative quality, and conversion data quality are getting outperformed by competitors who have adapted.

The new levers of Google Ads performance are:

Conversion data integrity. Smart Bidding learns from your conversion signals. If your tracking is broken, misconfigured, or missing offline conversion imports, Google’s AI is optimizing toward incomplete data confidently. Enhanced Conversions, server-side tagging, and CRM integration are no longer advanced configurations; they’re table stakes.

Creative velocity. Google’s Gemini-powered systems select winning ad variations from the assets you provide. The more high-quality images, headlines, descriptions, and video assets you feed it, the better the system performs. Accounts without a consistent creative refresh cadence plateau.

Audience signal quality. Performance Max campaigns reward advertisers who provide strong audience signals, customer lists, high-value customer data, in-market segment overlays over those who launch with default settings and hope for the best.

Performance Max: Structure Determines Results

Performance Max (PMax) is now the dominant Google Ads campaign type for businesses running multi-channel strategies. It serves ads across Search, Display, YouTube, Gmail, Discover, Maps, and Shopping from a single campaign. All 4 million Performance Max accounts are eligible to serve inside Google’s AI Overviews and AI Mode placements, meaning PMax is now one of the few direct paths to paid visibility inside Google’s AI-generated search results.

But PMax is not a set-it-and-forget-it product. The accounts we see underperforming PMax almost always share the same structural failure: one asset group, generic creative, and no audience signals. The accounts we see thriving have asset groups segmented by intent stage and audience type, with unique messaging and imagery for each.

For one of our local Florida clients, restructuring a single PMax campaign into two tightly-segmented asset groups: one targeting locals within 25 miles, one targeting tourists at nearby hotels produced a 41% increase in conversions and a 19% reduction in cost per booking. Same platform, same budget, completely different results through better architecture.

Google’s Attribution Changes: What You Need to Know

In April 2026, Google updated GA4’s default attribution model, redistributing conversion credit across multi-touch paths. If you are comparing your current ROAS to historical benchmarks from Q4 2025 or earlier, you need to account for this change before drawing conclusions. Campaigns may appear to have improved or declined when the underlying performance hasn’t meaningfully shifted.

This is a detail that gets overlooked by businesses managing their own paid ads. It’s the kind of thing that causes a business owner to pause a campaign that was actually working.


Google Local Service Ads: The Pay-Per-Lead Product Built for Local Businesses

If you operate a local service business, Google Local Service Ads (LSAs) deserve a category of their own because the model is fundamentally different from standard pay-per-click advertising.

LSAs charge per verified lead, a phone call or message from a potential customer rather than per click. They appear at the very top of Google’s search results, above traditional paid ads and organic listings. And they carry the “Google Screened” or “Google Guaranteed” badge, which is one of the most powerful trust signals available to a local service business in a paid channel.

Who LSAs Work Best For

Local Service Ads are strongest across these categories:

Home Services: HVAC, plumbing, electrical, roofing, pest control, landscaping, cleaning, and related trades are among the most active LSA categories. Cost per lead typically ranges from $20–$80 for plumbing and HVAC, $35–$70 for electrical, and into the $100+ range for competitive metro markets. Lower-competition services like appliance repair and gutter cleaning often generate leads in the $5–$30 range.

Legal Services: Personal injury, family law, real estate attorneys, and other practice areas benefit significantly from LSAs. The Google Screened designation matters enormously in this category; consumers in legal distress make fast, trust-driven decisions, and the badge reduces friction. In dense metro markets, legal CPLs can exceed $100, but the lifetime value of a single retained client makes that math work decisively.

Healthcare and Wellness: Dentists, optometrists, physical therapists, and other healthcare-adjacent providers have seen strong LSA adoption. Proximity and credibility are the primary decision factors for patients seeking these services, and LSAs address both.

Professional Services: Accountants, financial advisors, real estate agents, and insurance professionals are eligible in most U.S. markets and benefit from the trust signaling that the Google Screened badge provides.

What Actually Drives LSA Performance

One of the most consistently underestimated factors in LSA performance is response speed. The businesses that dominate LSA rankings are the ones that answer leads within minutes not hours. Google’s algorithm factors in responsiveness, and a decline in review velocity from LSA-sourced leads can reduce visibility by as much as 70% over time.

The practical checklist for LSA optimization:

  • Review acquisition: LSA ranking is driven in part by the volume and recency of your Google reviews. Businesses that systematically follow up with LSA-sourced customers for reviews compound their visibility over time.
  • Lead acceptance rate: Disputing too many leads or leaving them unacknowledged signals poor responsiveness to Google’s system.
  • Service area discipline: Selecting too many job types or geographies you can’t actually serve creates leads you won’t close and disputes that hurt your ranking. Be precise.
  • Bidding model: Switching to “Maximize Leads” bidding (rather than a fixed max-per-lead cap) allows Google’s algorithm 30 days to learn conversion patterns and typically improves cost per qualified lead once the learning period concludes.

LSAs do not replace Google Ads. They complement them. We routinely run both for clients in home services and legal categories, LSAs capture the highest-intent local demand at the top of the page, while Search campaigns capture broader keyword intent and support brand visibility.


Beyond Google: Paid Search and Native Ad Channels That Compete and When They Win

Beyond Google: Paid Search and Native Ad Channels That Compete and When They Win

Google’s dominance is real but not absolute. A disciplined advertiser in today’s market doesn’t ask “Should I run Google Ads?” They ask, “Where else should I be, and how much of my budget belongs there?”

Here is an honest breakdown of the platforms that matter, by channel type.


Microsoft Advertising (Bing Ads): The Most Underused High-ROI Channel in Paid Search

Microsoft Advertising is used by 73% of advertisers with substantial budgets ($50K–$500K per month). It commands 8.9% of the U.S. search market and extends its reach through Bing, Yahoo, AOL, DuckDuckGo, Ecosia, MSN, Outlook.com and critically Microsoft Copilot, which now serves more than 320 million monthly users across consumer and enterprise surfaces.

The audience profile on Microsoft is distinctly different from Google’s. The average Microsoft Ads user is approximately 45 years old, more likely to be a homeowner, more likely to be married, and earns a higher household income. Copilot Ads automatically draws from Bing’s advertiser ecosystem, meaning Microsoft campaigns now have a path into AI-generated responses at scale.

The cost efficiency case is substantial. Average CPC on Microsoft Ads sits at $1.34 approximately 33% below Google’s equivalent. Cost per conversion is on average 31% lower across comparable industries. The conversion rate gap is smaller than most advertisers assume: Google Search converts at roughly 8.18% cross-industry in 2026; Microsoft’s top verticals: finance, real estate, careers convert within a few percentage points of that, while home services and hospitality sometimes convert at higher rates on Microsoft because the audience is more deliberate and the auctions are less crowded with low-quality competitors.

Where Microsoft Advertising wins by industry:

  • Home Services: Less auction density means lower CPCs and higher ad positions for the same budget. A local HVAC company spending $2,000/month on Google can stretch comparable reach for $1,300 on Microsoft.
  • Legal and Financial Services: The older, higher-income demographic skews directly toward the most valuable clients in these categories. B2B legal and professional services campaigns on Microsoft regularly outperform their Google equivalents on cost per qualified lead.
  • Healthcare: Similar demographic alignment. Patients researching elective procedures, insurance options, or specialist care on desktop (a Microsoft-heavy surface) represent high LTV.
  • B2B and SaaS: Microsoft Advertising’s LinkedIn profile targeting available exclusively on this platform allows B2B advertisers to overlay job title, company size, and industry onto search campaigns. This is one of the most underused capabilities in paid search.
  • E-commerce: The argument for Microsoft Ads in e-commerce is primarily efficiency. For the same product, you will typically pay less per click and reach a buyer who has more disposable income. The volume is lower than Google, but the blended ROAS across a Google + Microsoft strategy consistently outperforms Google alone.

Our recommended budget split for most advertisers: 70% Google Ads, 30% Microsoft Ads as a starting allocation. B2B-heavy campaigns should test a 50/50 or even 30/70 split once Microsoft’s actual CPA in your niche is established. The single-platform approach is a risk management failure, not a budget optimization.


Native Advertising: Taboola, Outbrain/Teads, and the Content Discovery Channel

Native advertising ads that match the form and feel of editorial content across publisher networks occupies a fundamentally different place in the funnel than paid search. Understanding that distinction is the key to understanding when it works.

In paid search, you reach people who are actively searching for a solution. In native, you reach people who are passively consuming content and can be introduced to a solution they weren’t looking for yet. These are different jobs that require different creative, different metrics, and different expectations.

This year the native advertising market is maturing rapidly. Outbrain and Teads merged, creating one of the largest premium open-web ad networks in the world with direct publisher partnerships including CNN, The Washington Post, and other major editorial environments, reaching 2.2 billion consumers globally. Taboola operates one of the most extensive content discovery networks, with AI-powered creative generation tools (AdMaker) and spend protection features that make campaign management more accessible for mid-market advertisers.

Where native advertising belongs in your stack:

Native is most effective as a top-of-funnel and retargeting channel, not a direct-response replacement for search. The highest-performing use case we see is a three-stage approach: native drives content consumption and builds an audience → retargeting on native, social, and search warms those audiences → search captures them at the moment of purchase intent.

When measured through last-click attribution, native looks underperforming. When measured across the full funnel, it consistently reduces blended cost-per-lead by feeding cheaper, high-quality traffic into retargeting pools that convert at lower CPAs. The businesses that abandon native because it doesn’t close on first click are making an attribution error, not a channel decision.

By industry, here’s what to expect:

Financial Services and Insurance: Native is a proven workhorse in this vertical. Outbrain/Teads’s premium editorial environments reach the high-income, engaged audience that financial products require. Educational content “how to lower your car insurance rate” or “what a HELOC actually costs” performs well in native format because it matches the content consumption behavior of the placement.

Healthcare and Legal: Long-form informational content placed natively on health and news publisher sites drives significant brand awareness and remarketing pool building. These audiences don’t always convert on first exposure; native accelerates the awareness-to-intent journey.

Home Services: Native drives awareness during non-emergency periods. A homeowner reading a home improvement article who sees a relevant roofing or HVAC ad and clicks through is an early-funnel prospect who can be retargeted later when urgency develops.

E-commerce: Native combined with strong product creative and retargeting is one of the most efficient awareness-to-purchase funnels available. Taboola and Outbrain both support performance-bidding models that make it possible to run native on a cost-per-acquisition basis once conversion data is established.

What to expect when native is optimized correctly: CPCs on native typically range from $0.10–$0.80, well below search. The conversion rates are lower, but when tracked through full-funnel attribution, the cost per customer acquired from the combined native + retargeting journey competes favorably with upper-funnel paid social at a fraction of the CPM.


Amazon Ads: The Paid Channel That Owns Purchase Intent for E-Commerce

For businesses that sell products, Amazon Advertising is not optional, it’s the search engine where purchase decisions happen. Sponsored Products, Sponsored Brands, and Sponsored Display campaigns appear inside a closed marketplace where every visitor has credit card on file and purchase history that informs Amazon’s targeting precision.

This channel is specifically relevant to our e-commerce clients. Amazon’s auction dynamics, keyword strategy, and ACOS (Advertising Cost of Sale) optimization are distinct from Google and require separate expertise but the intent signal is uniquely powerful. A consumer searching “cordless drill” on Amazon is closer to purchase than the same search on Google.

For businesses not selling on Amazon: your competitors likely are. The share of product search that begins on Amazon rather than Google continues to grow, and visibility on both platforms is the standard operating expectation for scaling e-commerce brands.


LinkedIn Ads: B2B’s Most Precise (and Most Expensive) Channel

LinkedIn Advertising is the premium channel for businesses targeting decision-makers by title, company, industry, and seniority. If your ICP is a VP of Operations at a mid-sized manufacturing company in Florida, LinkedIn is the only platform where you can reach that person with both targeting precision and a professional context.

The trade-off is cost. LinkedIn CPCs typically range from $5–$15, and cost per lead is considerably higher than search. The channel pays off when the lifetime value of a converted customer justifies the acquisition cost which is the case for B2B professional services, enterprise software, financial services, commercial real estate, and specialized healthcare.

For scaling businesses with a defined B2B target: LinkedIn Ads are most effective as a brand and content distribution layer, with Microsoft Ads (which offers LinkedIn profile targeting in search) capturing those same prospects at a lower CPC when they shift into active research mode.


Industry-by-Industry: What to Expect When Paid Ads Are Optimized Correctly

The results your business can expect from paid advertising aren’t just about platform they’re about the match between channel, audience, and the quality of execution. Here’s what optimized campaigns actually deliver across the verticals we manage:

Home Services (HVAC, Plumbing, Electrical, Roofing, Pest Control)

Home services is one of the highest-performing paid search categories in existence because intent and urgency are often extreme. Someone whose AC breaks in July in Florida is not shopping, they’re calling the first credible, responsive business they find.

Optimized paid ads strategy for home services combines Google Search campaigns targeting high-intent keywords (brand + service + geography), Local Service Ads for verified lead generation at the top of the results page, and Google Business Profile integration. When structured correctly, home service accounts regularly achieve cost-per-lead in the $20–$60 range for standard services, with lead-to-appointment rates above 40% for businesses with strong phone answering and follow-up processes.

The failure mode we see most often: home service businesses that run Google Ads without LSAs, miss the top position, and pay Google-level CPCs for second-position clicks that convert at lower rates. Running both in tandem, with clear budget allocation and lead tracking by source, consistently outperforms either alone.

Legal Services

Legal is the most expensive paid search vertical in the United States. Personal injury attorneys in competitive markets like Miami or Orlando routinely bid $200+ per click. But the math supports it: a single retained personal injury client can be worth $50,000 or more in attorney fees.

The optimization objective in legal is not minimizing CPC it’s maximizing lead quality and intake conversion rate. A law firm spending $15,000/month on paid ads that converts 30% of inquiries into retained clients is outperforming a competitor spending the same amount with a 10% intake conversion rate. The advertising is the same. The follow-up process is the differentiator.

We structure legal campaigns with tight geographic targeting, call tracking integrated into CRM, and LSAs running simultaneously with Search campaigns. For firms without a dedicated intake team, no amount of paid advertising optimization will fix the conversion problem. We advise legal clients on both the channel and the operational infrastructure required to capitalize on paid lead volume.

Healthcare and Dental

Healthcare advertisers face additional platform restrictions. Google’s policies limit certain health-related ad content but the category performs well within those parameters. Dentists, optometrists, physical therapists, dermatologists, and similar practices find that paid search and LSAs generate consistent, measurable patient acquisition at predictable CPLs.

Healthcare practices in suburban and mid-size markets like Brevard County can typically expect CPLs between $30–$90 for new patient acquisition through Search and LSAs combined. The key performance variable is conversion rate on the landing page and the speed of appointment confirmation, practices that confirm appointments within 24 hours retain significantly more leads than those with slower response processes.

E-Commerce and Retail

E-commerce is where the full stack matters most. Performance Max campaigns now drive a large and growing share of e-commerce conversions across Google’s ecosystem, and avoiding them means leaving Shopping volume on the table. But PMax requires the strongest structural discipline of any campaign type, poor asset group segmentation and weak audience signals produce wasted spend at scale.

Our e-commerce methodology begins with establishing a clean conversion measurement foundation: enhanced conversions, server-side tagging, and offline conversion imports from the CRM or Shopify back-end. Without that foundation, Smart Bidding optimizes toward incomplete data and ROAS figures are unreliable.

For our regional e-commerce client My Hearing Shop, a combination of search engine optimization, targeted paid advertising, and conversion rate optimization produced a 127% increase in sales within six months alongside a 31% decrease in cost per acquisition. The key was diagnosing the full conversion path not just improving ad click volume, but fixing the leakage between click and purchase.

Professional Services (Accounting, Financial Advisory, Consulting, Real Estate)

Professional services clients benefit most from a combination of paid search and LinkedIn-layer targeting, with content-driven landing pages that establish credibility before asking for a consultation. The typical sales cycle is longer than home services or e-commerce, which means attribution windows need to be set appropriately and campaigns need to be evaluated over 60–90 day windows rather than 7–14 day snapshots.

For MTL Trans Atlantic, a professional services firm we worked with, a combination of paid social, content marketing, and targeted digital campaigns produced a 50% increase in website traffic, a 35% rise in qualified leads, and an 80% improvement in conversion rates within eight months. The lesson: in professional services, credibility content and paid distribution work together, not separately.

Local Retail and Brick-and-Mortar

Local retail requires a distinct paid ads approach that emphasizes geography, local inventory, and in-store conversion. Google’s local campaigns, geo-targeted search ads, and Business Profile optimization work in combination to drive both digital discovery and physical foot traffic.

For Rene K’s, a local retail client, geo-targeted advertising and local search optimization produced a 42% increase in in-store visitors and a 30% boost in sales revenue within a year. The shift was from generic digital presence to a precise, location-anchored paid strategy that reached the right people within a specific service area, not the entire internet.


The AEO and AI Search Factor: Paid Ads in the Age of Google’s AI Mode

One development in mid-2026 that every advertiser needs to understand is the expansion of Google’s AI-generated results AI Overviews and AI Mode into the primary search experience for a growing percentage of queries.

All 4 million Performance Max accounts are now eligible to serve ads inside AI Overviews and AI Mode placements. This means that as organic results become partially replaced by AI-generated summaries, paid placement within those AI surfaces is one of the few ways to maintain guaranteed visibility at the top of the results.

This is not speculative. Google confirmed at Marketing Live 2026 that AI Mode placements are live across PMax accounts. For businesses that rely on organic search traffic, this is a structural argument for maintaining a paid presence because the organic result that once sat in position one may now sit below a multi-paragraph AI-generated answer, with a paid ad embedded at the top of that answer.

The answer, from an acquisition architecture standpoint: do not let your paid and organic strategies compete for budget. They serve different functions. Organic content positions your brand as the authoritative answer inside AI-generated summaries, what we refer to as Answer Engine Optimization (AEO). Paid ads guarantee position at the point of commercial intent. Both are required for a complete acquisition system.


What Separates Campaigns That Work from Campaigns That Waste Money

After more than two decades of paid advertising experience, including competing against some of the largest advertising budgets in the world. Here is what we know with certainty about why paid ad campaigns succeed or fail.

Tracking is the foundation. If you cannot measure what’s converting, you cannot optimize toward it. Businesses running paid ads without server-side conversion tracking, CRM integration, and offline conversion imports are operating with 15–30% underreported conversion data. They are making budget allocation decisions on incomplete information.

Budget scale has to match market competition. Mid-sized businesses in competitive markets typically invest $9,000–$10,000 per month on paid search. Home service market leaders in a city like Orlando or Jacksonville spend $80,000–$100,000 monthly. If you are spending $500/month in a market where your competitors are spending $10,000, your ads will not be competitive and no amount of “optimization” changes that fundamental reality. We are direct with clients about minimum viable budgets before we take on an account.

Platform diversification reduces risk. Accounts dependent on a single platform even Google are exposed to algorithm changes, CPC spikes, and policy updates that can disrupt revenue overnight. The most resilient paid acquisition strategies in 2026 run Google Ads for scale, Microsoft Ads for efficiency, LSAs for local lead quality, and at least one native or social layer for funnel depth.

Human strategy drives AI performance. This is the most important thing we want mid-market and scaling businesses to understand: AI-powered bidding, AI Max, Performance Max these tools are only as good as the strategy and data inputs behind them. Google’s own documentation acknowledges that AI without high-quality conversion signals and structured account architecture will optimize confidently in the wrong direction. The businesses winning in paid search right now are the ones that combine platform AI with experienced human campaign strategy. That combination is what we provide.


Working with Brevard SEM: How We Approach Paid Advertising

We are a performance agency. Our formula is vested interest, we win when our clients win, and we build every paid ads engagement around that alignment.

What that looks like in practice:

We begin every new engagement with a full technical audit: conversion tracking, account structure, competitive landscape, and budget realism. We do not inherit broken campaigns and add budget on top of them. We fix the foundation first.

We manage paid ads across Google Ads, Google Local Service Ads, Microsoft Advertising, and native platforms not as separate disconnected campaigns, but as an integrated acquisition system with shared data, shared attribution, and a single performance goal: qualified conversions at a target CPA or ROAS.

We use Marxi, our proprietary AI system trained on more than 20 years of advanced digital marketing telemetry, to inform campaign structure, audience signal quality, and bid strategy and then we apply experienced human judgment to everything Marxi surfaces. The AI surfaces the opportunity; the strategy team executes it.

Our client portfolio spans local home service companies, regional e-commerce businesses, professional services firms, and international brands. The methodology is consistent across all of them: engineering visibility, not guessing at it.

If you are a business owner or marketing leader evaluating paid advertising options today or if your current campaigns are not delivering the returns they should — we would like to talk.


Bottom Line: The 2026 Mid-Year Paid Advertising in Plain English

Paid advertising today is not harder than it was, it is more precise. The platforms have more capability than ever to deliver the right message to the right buyer at the right moment. The businesses that capture that capability are the ones with clean data, smart structure, cross-platform presence, and experienced management behind every campaign.

The ones that don’t are spending money to learn expensive lessons.

Google Ads remains the cornerstone of paid search for businesses at every scale. Local Service Ads are the highest-ROI entry point for local service businesses in eligible categories. Microsoft Advertising is the most consistently overlooked efficiency channel in paid search, and the argument for running it alongside Google is airtight. Native advertising is a top-of-funnel force multiplier when integrated into a full-funnel strategy. And AI-generated search placement is no longer a future consideration, it’s a present-tense paid media opportunity.

The strategy that wins in this environment is a complete one. We build complete ones.


Ready to audit your current paid advertising performance?

Schedule a free strategy consultation with our team →

Learn more about our paid ads methodology →

Read our client case studies →


About the Author

Zach Aharon is the Founder and Architect of Brevard SEM, a performance marketing and digital acquisition agency based in Melbourne, Florida. Zach started writing code at 12 years old and has been building digital programs since 2001, competing alongside Fortune 500 companies and global technology firms before most of today’s platforms existed. In 2021, he founded Brevard SEM to bring that level of expertise to the Space Coast, and in 2026 deployed Marxi, a proprietary AI model trained on over two decades of real digital marketing data that powers every client roadmap the agency builds.

Zach leads a senior team of specialists across SEO, AEO, Paid Ads, Web Development, and Content with a single standard: no junior reps, no guesswork, and no campaigns that aren’t accountable to real business outcomes.

Learn more about Zach and the Brevard SEM team →


BREVARD SEM
Online
Scale Visibility

Stop guessing.
Start engineering.

Bypass traditional indexation. We build the architecture, entities, and campaigns that make your brand the definitive answer.

Learn more about our methodology →
The State of Paid Advertising in Q3 2026: What Every Business Owner and Marketer Needs to Know | Brevard SEM