Black Friday and Cyber Monday are over… Now what? Our Marketing Experts share tips to help you keep your sales momentum going.

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Most local businesses report a significant decrease in traffic and sales volume after the big Black Friday and Cyber Monday events are over, but Holiday shopping is not over and it’s important to stay relevant on search engines and sponsored ads for the remaining holiday season. 

Whether you’re a local business in Melbourne/Palm Bay or a global scale E-commerce website our digital marketing experts have put together a few tips to help you stay on goal this holiday season. Keep reading to explore these website and business marketing tips and tricks.

Make secondary marketing and creative items for Holiday Season

If you’re only pushing Black Friday and Cyber Monday the search algorithm will assume your sales, specials and promotions are old news and you may rank lower as less relevant. Tell your designers and promotion specialists that you want to focus on Holiday season terms in addition to the obligatory Thanksgiving deals. 

Create website and blog content ahead of time

This simply puts you ahead of the pack when the searching terms change. Be ready to post content that is relevant to the rest of the season. Market for months, not days. Brevard SEM’s content creators will write SEO driven content that will be relevant to your products and on going promotions throughout the Holiday season.

Know your required outcomes and prepare for your audience

It may seem obvious but the fact is business owners know their business but few business owners know the fluctuation in audience quality, quantity and required information they want to see. This is crucial for high conversion rates and ultimately stellar ROI. Our digital marketing analytics and reporting services help you pin point the behavior of potential customers.

There you have it, 3 tips to help your holiday season sales last throughout the demanding holiday season and keep your conversions high and your ROI smiling.

We can implement these tips and much more for you. Schedule a FREE digital marketing consultation, we’ll even provide you with a free digital marketing plan for your specific business.